With more music festivals than ever before, producers are differentiating themselves by paying more attention to the overall attendee and artist experience. Curated offerings that include enviable gastronomic choices, glamping, and golf cart valet are becoming the norm, but some have criticized the Goop-ification of festivals. Are producers just responding to the expectations of a savvier, more demanding audience with high-end, high-ticket amenities or are they creating a divided audience by catering to the so-called "one percent of rock"? We’ll look at the evolution of festival hospitality and look ahead to where things are going.
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