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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
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Friday, March 20 • 3:30pm - 4:30pm
Tour Merch: The Most Overlooked Revenue in Music

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With traditional revenue streams changing in the music industry, artists depend more and more on touring income. Merchandise sales often exceed all other income for an artist and is the number one opportunity to monetize a fan base, yet few talk about it and fewer know how to maximize this revenue. Hear from experts on how to manage this business, apply best practices, and increase tour merch profitability.

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Speakers
avatar for Ben Brannen

Ben Brannen

Co-Founder & Pres, atVenu
After playing in bands and finishing college in Seattle, I moved to LA to work in music. Landed as an A&R guy/song plugger at BMG Music Publishing where the first song I pitched and placed received a Grammy award nomination. I started signing artists to pub deals. One of the indie... Read More →
avatar for Karl Hensel

Karl Hensel

Pres, Kings Road Merch
Karl Hensel is a proud University of Minnesota business school drop-out and has run Kings Road Merchandise since 2009. Originally a division of the Epitaph and Anti- Records family, Kings Road became a wholly independent company in 2011 . With offices in Los Angeles and Germany, they... Read More →
avatar for Ian Solomon

Ian Solomon

Tour Merch Coordinator / Artist Relations, Merchnow/Evr
Originally hired by Equal Vision Records in the mid-'90s, Ian worked on everything from product management, to marketing and publicity, to radio promotion, before being tapped to head up the label's then-fledgling merchandise printing operation.
avatar for Kelly Vermillion

Kelly Vermillion

Merchandise Dir, Triple 8 Management
Kelly Vermillion is currently the Merchandise Director at Triple 8 Management, a full service artist management company with offices in Austin, TX and Nashville, TN. Kelly has spent the last 10 years working directly with artists to maximize their merchandise business through touring... Read More →
avatar for Matthew Young

Matthew Young

SVP WMG Merchandise/VIP, Warner Music Group
Matt Young is the Sr. Vice President of the Warner Music Group's merchandise/VIP/Ticketing team.
avatar for Matt Young

Matt Young

SVP WMG Merchandise/VIP, Warner Music Group
Matt Young is the Sr. Vice President of the Warner Music Group's merchandise/VIP/Ticketing team.


Friday March 20, 2015 3:30pm - 4:30pm
ACC Artist Central in Ballroom E Austin Convention Center

Attendees (0)