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Thursday, March 19 • 2:00pm - 3:00pm
Why You Matter to Brands/Why Brands Matter to You

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Is a record deal still the end game for artists? Does landing “the deal” signify an artist has made it? With so many platforms to share their music with the world, are brand deals as aspirational as label deals for independent artists? Marketers are just beginning to understand the value of music for driving business. Beyond a soundtrack to an ad, the strategic use of music extends the reach of a campaign, and deepens consumer engagement. For an artist, the exposure gained by having their music score a campaign, across geographies and media channels can be the break they need to propel their careers to the next level. Join us to discuss the value of a brand deal from both perspectives.

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avatar for Diane Andreoni

Diane Andreoni

Sr Creative Dir, Global Mktg, McDonald's Corporation
Senior Creative Director, McDonald's Corporation from 1999 – Present (15 years)
avatar for Wendy Colonna

Wendy Colonna

Artist, Wendy Colonna Music
Louisiana Native and Austin, TX resident, Wendy Colonna has a signature voice of grit-infused-honey and her songs echo swampy-southern tales of loss, mortality, joy, reclaimed innocence and celebration.
avatar for Eric Sheinkop

Eric Sheinkop

CEO, Music Dealers
Eric Sheinkop is Co-Founder and CEO of Music Dealers (musicdealers.com), a global music licensing tech company that has disrupted the traditional music industry model to create a new route for artists to break their music. Boasting the world's largest licensing database of indie musicians... Read More →
avatar for Maureen Traynor

Maureen Traynor

Branded Experiences Lead/NA, Spotify

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 10B

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