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Tuesday, March 17 • 9:30am - 10:30am
Privacy Is in Fashion: Who Will Wear It Well?

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Privacy has gone from a niche concern to a mainstream fear, and brands are struggling to keep up. Much of the debate is about our anxieties today, but by looking to Gen Z, we can understand a future-facing discourse. Teens are developing their own language of privacy creating a cultural tightrope between freedom and control. Fashion and privacy share themes of protection, nuance, context, identity and safety. We will explore the links between Gen Z’s privacy and fashion privacy innovations (focus, distraction-free and stealth).
Annie Auerbach, Global Joint Head Cultural Intelligence, Flamingo Group will share new research on Gen Z & Privacy. And Eliza Esquivel, VP Global Brand and Creative Excellence at Mondelez, will explain Focus: Life Gear by Trident, a conceptual fashion line made with radio frequency shielding fabric. Trident’s fashion line not only takes a stance on the privacy debate, it actively leads the charge in promoting a distraction-free, focus-friendly way of living.

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avatar for Annie Auerbach

Annie Auerbach

Global Joint Head Cultural Intelligence, Flamingo Group
Annie co-founded Flamingo’s Cultural Intelligence Practice in London and has 9+ years of experience in cultural insight, trends analysis and brand strategy.
avatar for Eliza Esquivel

Eliza Esquivel

VP Global Brand & Creative Excellence, Mondelez International
Eliza Esquivel, VP Global Brand and Creative Excellence at Mondel z International, is responsible for the $36 billion start-ups’ portfolio of high growth global brands (eg Oreo and Cadbury among others). Eliza has a balance of creative and integrated strategic skills accumulated... Read More →

Tuesday March 17, 2015 9:30am - 10:30am CDT
JW Marriott Room 205

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