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11,217 official + unofficial events during SXSW
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Thursday, March 19 • 12:30pm - 1:30pm
Give It Away Now: The “Value” In Free Music

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Free music is everywhere. Music fans listen to Pandora and Spotify all day at no cost to them. Publishers grant gratis synch licenses to low budget productions for promotional value. Across the industry, artists, songwriters and those who represent them are bombarded with "opportunities" to give their intellectual property away, and many do for various reasons. Granting access to music for free or at rock bottom fees has become standard in the industry; whereas the significant implications of doing so remain largely unexamined. We’ll take a look at how giving music away can change the course of your career or business and how to use the practice to your advantage.

View official listing on sxsw.com

Speakers
avatar for Cheetah Chrome

Cheetah Chrome

Owner and President, SSA Music
It's a long way from CBGB to the Grand Ole Opry, and Nashville might not be the first town that comes to mind when you hear the name Cheetah Chrome, but the iconic punk rocker has actually called Music City home for more than 15 years. Chrome, who rose to fame as the guitarist for... Read More →
avatar for Deborah Mannis-Gardner

Deborah Mannis-Gardner

Owner and President, DMG Clearances
For the past 20 years Deborah has gained recognition not only in the music industry but also in the video game, film, DVD, and television industries as well. She works with top labels such as Atlantic Records, Sony Music, Capitol Records, Interscope Geffen A&M Records, Bad Boy Records... Read More →
avatar for Paula Savastano

Paula Savastano

Owner and President, SSA Music
Specializing in Copyright, Licensing, Royalties and Publishing, Paula Savastano has worked in the music business for more than 25 year. As a classically trained musician, she began her career in Opera Management, but quickly made the switch to the popular music realm. She has worked... Read More →
avatar for Jennifer Stilson

Jennifer Stilson

VP Of Creative Music Integration at VH1, VH1
Jennifer is currently Vice President of Creative Music Integration at VH1. She began her career at NBC as an assistant at Late Night with David Letterman but it wasn¹t until she worked on Jon Stewart¹s syndicated late night talk show when she began working in the music industry... Read More →
avatar for Heather Trussell

Heather Trussell

SVP, Memory Lane Music Group/Royalty Solutions Corp
Heather Trussell is Sr. Vice President of Memory Lane Music Group, a full-service, independent music publishing company representing a multi-genre catalog of songs that have been recorded by some of the industry’s finest artists including Louis Armstrong, Dean Martin, Ella Fitzgerald... Read More →


Thursday March 19, 2015 12:30pm - 1:30pm
ACC Room 15 Austin Convention Center

Attendees (0)