It's a big world out there. Even the USA and Japan as the top two global markets are polar opposites in terms of recorded music consumption, fan behaviour and engagement.
While the internet is a great leveler, artists, marketers, labels and professionals across the industry must understand that with the next generation of music fans, to go global you will have to get local. We'll examine regional consumption trends, nuances and tips for engaging and selling to fans across the world.
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