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Friday, March 20 • 3:30pm - 4:30pm
Deep Roots of Rock: Making Rock Relevant Again

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Rock & Roll used to scare the crap out of people. It was raw. It was new. It was Negro. Audiences started integrating, turning rock into a platform for sex and drugs, creating a counter culture. Today rock has corporate sponsorship and is no longer allowed to scare anybody or say anything. What happened? How has the taming of the genre changed us? How can today's musicians reclaim the spirit of Rock & Roll?

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avatar for LaRonda Davis

LaRonda Davis

Pres, Black Rock Coalition
President of the Black Rock Coalition, Board member for Willie Mae Rock Camp for Girls, co-owner of Flaming Yoni Productions and Primordial Punk, road and merch manager for Burnt Sugar, copywriter for PKT, and graphic designer for friends, LaRonda thinks folks should feel free to... Read More →
avatar for Rob Fields

Rob Fields

Founder, Black Rock Coalition
Rob Fields is a cultural strategist and marketer who is passionate about helping brands thrive at the intersection of marketing, business and contemporary culture. A strategic thinker, he helps companies not only understand contemporary culture, but build their brands in a socially... Read More →
avatar for Bevis Griffin

Bevis Griffin

Founder, Deux Voix
Bevis M. Griffin Executive Director of Deux Voix Ltd. / Musician - Austin,TX Vocalist / Songwriter / Drummer / Arranger / Producer

Greg Tate

Conductor, AvantGroid
Greg Tate was a Staff Writer at The Vil lage Voice from 1987–2003. His writ ings on cul ture & pol i tics have also been pub lished in The New York Times, The Wash ing ton Post, Art fo rum, Rolling Stone, VIBE, Pre miere, Essence, Suede, The Wire, One World, Down beat, and Jaz zTimes... Read More →

Friday March 20, 2015 3:30pm - 4:30pm
ACC Room 13AB Austin Convention Center

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