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Monday, March 16 • 9:30am - 1:30pm
CANCELED - Cause Video and the Race to Measure Emotional Impact

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Must be familiar with how to record a video with a smartphone.
What to Bring:
Bring your smartphone and laptop.
This four-hour, interactive workshop led by Columbia University Digital Media Strategy Professor Marcia Stepanek and USA Today's ""Talking Tech"" Columnist Jefferson Graham will explore best practices in the evolution of short-form video as a critical tool for conveying urgency, proof, and relevancy for social good—and explore new efforts by media companies, causes and activists to score video stories on whether they move people to action.
This hands-on session—part screening, part lecture and part video-making—will demonstrate some of the newest ways to measure video impact and build cross-sector support that can endure from one campaign to the next. Attendees will gain working knowledge of the 10 types of cause videos being used most successfully in the social good sector today, and discover which types are best for creating specific outcomes. Attendees will crowd-shoot and edit a micro-video during the last half of the workshop, to apply first-half takeaways.

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avatar for Marcia Stepanek

Marcia Stepanek

New Media Dir/Faculty, Columbia University
Marcia Stepanek is a journalist, videographer, digital media strategist, associate professor and author of the forthcoming book, "Swarms: The Rise of the Digital Anti-Establishment." Her work has appeared in The New York Times, the Huffington Post, Contribute, Salon, msnbc.com, and... Read More →

Monday March 16, 2015 9:30am - 1:30pm CDT
JW Marriott Room 306

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