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Monday, March 16 • 12:30pm - 1:30pm
Fashion Ecommerce Meet Up: Conversion vs Branding?

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In fashion, perhaps more than anywhere else, branding is everything. Many brands rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate.
At the same time, success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. This is why all profitable online fashion stores look more and more the same. Do you recognize this paradox? Learn how others overcome it.

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avatar for Pieter Jongerius

Pieter Jongerius

Partner, Fabrique
Pieter Jongerius is a partner at the Dutch design agency Fabrique. Originally an Industrial Design Engineer, he started doing web design as early as 1996, with a special interest in interaction, strategy and methodology. Fabrique specializes in consumer brand development and design... Read More →

Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 501

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