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Monday, March 16 • 11:00am - 12:00pm
How to Create Great Partnerships with Startups

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Brands are tapping startups for groundbreaking initiatives in pursuit of incremental and transformative corporate innovation. Critical lessons from recent engagements will highlight some of the most important considerations and best practices to set these programs up for success, including:
Process: Developing an innovation process that is bespoke to the corporation, including preparing it to be nimble and flexible enough to work with startups.
People: securing investment and buy-in from key stakeholders, assembling a coalition of the right external partners and identifying the right internal champion.
Performance: Setting up a successful pilot with startups, identifying the right KPIs and measuring a pilot’s performance, how to determine whether an ongoing relationship makes sense and when to take equity in a company versus maintaining a commercial relationship.
Presented by KITE.

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avatar for Pete Blackshaw

Pete Blackshaw

Global Head of Digital Social Media, Nestle
Pete Blackshaw, whose professional background encompasses public policy, digital marketing, and brand management, is Global Head of Digital Marketing and Social Media for Nestle, S.A., based in Switzerland. Prior to Nestle, he served as CMO of NM Incite, a joint venture between Nielsen... Read More →
avatar for Kayode Owens

Kayode Owens

Head of Strategic Partnerships, KITE Solutions Inc
Kayode is a digital strategy veteran, previously heading up Strategy and Business Development for JPMorgan Chase’s Digital User Experience group, a team responsible for rapid prototyping and piloting of new mobile consumer experiences. Kayode also structured corporate partnerships... Read More →
avatar for Gina Squara

Gina Squara

Dir Digital Strategy, Big Heart Pet Brands
Gina Squara manages Digital Marketing across all of Big Heart Pet Brands. In her role, Gina oversees digital brand strategy, paid digital media, social, mobile, eComm, websites, and emerging tech partnerships.
avatar for Cary Tilds

Cary Tilds

Chief Innovation Officer, GroupM
As Chief Innovation Officer for GroupM, Cary is responsible for leading the company’s efforts in the in the identification, evaluation and development of new and emerging digital platform technologies.

Monday March 16, 2015 11:00am - 12:00pm CDT
Hilton Austin Downtown Salon F

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