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11,217 official + unofficial events during SXSW
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Monday, March 16 • 12:30pm - 1:30pm
Dumb App Design: Yo and the Magic Of Minimalism

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What's the difference between simple and stupid when it comes to mobile app design? How do you know what features to keep and which to scrap? Few know better than the founder of Yo, the app that only lets you send someone the word "Yo". It's been called the dumbest app ever, but with millions of downloads and funding dollars, it's become an emblem for stripped-down user experiences. Yo founder Or Arbel will discuss how anyone can build an app that's lean and lovable. We'll explore why and how tech giants like Facebook are unbundling features and turning them into standalone apps. And look at how lightweight apps can avoid getting boring so they can become real businesses.

View official listing on sxsw.com

Speakers
OA

Or Arbel

Co-Founder & CEO, Yo
Or Arbel is the co-founder and CEO of Yo, a single-tap zero character communication tool. Orbel coded Yo in just eight hours in April 2014, but it has since grown to millions of users and has raised millions of dollars in funding. Orbel was previously the iOS team leader for photo... Read More →
avatar for Joshua S Constine

Joshua S Constine

Writer, TechCrunch
Josh writes tech news and opinion for TechCrunch. He is an experienced public speaker, having moderated fireside chats and panels at over a dozen conferences including SXSW and TechCrunch Disrupt. He specializes in critical analysis of social and communication technologies. His goal... Read More →
avatar for Josh Constine

Josh Constine

Writer, TechCrunch
Josh writes tech news and opinion for TechCrunch. He is an experienced public speaker, having moderated fireside chats and panels at over a dozen conferences including SXSW and TechCrunch Disrupt. He specializes in critical analysis of social and communication technologies. His goal... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
JW Marriott Salon 7 110 E 2nd St

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