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Tuesday, March 17 • 3:30pm - 4:30pm
Can Media Save Us From Disaster?

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Disasters are not “won” in the moment. The before (preparedness) and after (recovery) that are the most important times when an emergency situation arises - not to mention the most ripe for disruption and innovation. Instead of spending so much energy focusing on ‘managing’ disasters (reacting, responding, surviving) - we should be looking at how to improve the ways we prepare, learn from, and rebuild when bad things happen. And the key to that conversation - media. Media is a resilience infrastructure. It makes us smarter as individuals, more connected as communities and groups. This session will focus on how we can better use media to train and mobilize individuals to prepare for disaster, and the role that media can play in rebuilding faster and better.

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Scott Henderson

Managing Dir, CauseShift
Scott Henderson helps organizations attract and engage audiences through a strategic combination of media, events, and geographic proximity. He’s at his best seeking, discovering, and connecting Awesomeness.
avatar for Brian Reich

Brian Reich

Managing Dir, little m media
Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits, political, and advocacy organizations.

Tuesday March 17, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Big Bend

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