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Monday, March 16 • 3:30pm - 4:30pm
The Science of Mind-Blowing Videos

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Do you want to know how to scientifically cure your hangover? Does size matter? Will 3D printing change everything? These are just a few of the burning questions that are answered every week on the asapSCIENCE YouTube channel. With more than 2.7M subscribers and 245M views on YouTube in a span of two years, asapSCIENCE has developed a science of how to keep an ever-elusive online audience engaged.
How do you keep an online community engaged with just a white board and some colored markers? How do you collaborate with brands to create meaningful content that stays true to your creative? Why are science and education channels taking off on YouTube? Join Mitchell Moffit and Greg Brown from AsapSCIENCE, Katrina Craigwell, Head of Global Digital Programming from GE, and Fullscreen President Ezra Cooperstein, as they discuss the secrets of how to build an online audience that keeps coming back for more. Spoiler alert: 3D printing will change everything.

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avatar for Gregory Brown

Gregory Brown

Gregory attended the University of Guelph for a Bachelor of Science in Biological Science and minor in Visual Art. Passionate and curious about teaching he then went on to receive his Bachelor of Education from the University of Toronto. Using his skills as an educator, artist and... Read More →
avatar for Ezra Cooperstein

Ezra Cooperstein

Pres, Fullscreen
Ezra Cooperstein is the President and COO of Fullscreen, where he is responsible for the media company’s global business operations. Since Nov. 2011, Cooperstein has overseen company growth from five employees to more than 250 team members focused on empowering more than 50,000... Read More →
avatar for Katrina Craigwell

Katrina Craigwell

Head of Global Digital Programming, General Electric
Katrina Craigwell is Head of Global Digital Programming at General Electric.  She is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE's digital teams globally. Prior to her role at GE, she was Associate Director... Read More →

Mitchell Moffit

Mitchell has always been captivated by the world around him and understanding the science in our daily lives. After receiving a Biological Science degree from the University of Guelph, he became fascinated by YouTube’s potential to teach and reach people from around the world. With... Read More →

Monday March 16, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

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