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Tuesday, March 17 • 3:30pm - 4:30pm
Your Marketing Platform Is Broken

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Marketers live in a complex and ever evolving landscape of technologies that promise great value but which offer no easy answers regarding their interoperability. Should you stitch together multiple services or buy a so-called integrated offering? And when it comes to customization and integration, will your team own the build or will you rely on vendors?
In this debate, participants (with executive management experience at Oracle, BitTorrent, NBBJ, Microsoft, and Yahoo! among other companies) will answer the tough questions about how they approach developing a competitive and affordable marketing stack. They’ll also discuss the advantages of, and tradeoffs in, prioritizing certain features like marketing agility and scalability over other features.
While there are pros and cons to either approach, today it's nearly impossible to avoid investing in, owning, and maintaining some level of IT customization. This debate will help you identify the right balance for your business.

View official listing on sxsw.com

Speakers
avatar for Jascha Kaykas-Wolff

Jascha Kaykas-Wolff

Chief Mktg Officer, BitTorrent Inc
Jascha Kaykas-Wolff believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served... Read More →
avatar for Megan Lueders

Megan Lueders

VP of Global Mktg, LifeSize Communications
Megan Lueders joined Lifesize in 2005 and has served as the Vice President of Global Marketing since 2012. As Vice President of Global Marketing, Megan is responsible for integrating the company’s brand and mission into all facets of the organization from product development to... Read More →
avatar for Mike Mckinnon

Mike Mckinnon

Director of Marketing Operations, ReadyTalk
Mike McKinnon has been Director of Marketing Operations at ReadyTalk for the past 6 years. In his role, he is responsible for integrating and maintaining ReadyTalk’s marketing technology stack which includes Eloqua and Salesforce.com. He is also responsible ReadyTalk’s L2RM process... Read More →
avatar for Roland Smart

Roland Smart

Vice Pres of Social and Community Marketing, Oracle
Roland Smart serves as the VP of Social Marketing at Oracle where he oversees a range of programs supporting the Oracle marketer and developer communities. As such, he focuses on technologies that enable Oracle's vision for the social enabled enterprise. Smart joined Oracle as part... Read More →


Tuesday March 17, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon E 500 E 4th St

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