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Saturday, March 14 • 9:30am - 10:30am
The Fashion Hack: Experimentation and Co-Creation

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Fashion folk and tech developer worlds wouldn’t have been the most obvious bedfellows a few years ago, but as the fashion and tech industries become even closer aligned so do these partnerships. In 2013, the world’s first fashion hackathon hit the catwalk at Mercedes-Benz Fashion Week- with the fashion industry wide mouthed and the tech industry feeling a little uneasy.
Whilst hackathons have continued to evolve as a medium to accelerate innovation within fashion, others have chosen to invest in the future of retail through in-house labs and incubators. John Lewis, Nordstrom, and Zappos are some that are exploring the possibilities of developing tech under their own roofs- allowing them to experiment, innovate, and rethink the retail landscape.
Panelists will explore how businesses can utilize entrepreneurial thinking to excite and develop. Learn about the startups created in the hacks, and based at the incubators, who have the potential to change the future of the industry. Presented by Decoded Fashion.

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avatar for Liz Bacelar

Liz Bacelar

Founder/Pres, Decoded Fashion
avatar for Maurizio Rossi

Maurizio Rossi

Co-Founder, H-Farm
I'm the Co-Founder of H-FARM VENTURES an entrepreneurial ecosystem that redefines the role of venture capital and incubator.
avatar for John Vary

John Vary

Innovation Mgr, John Lewis PLC

Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Room 205

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