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Monday, March 16 • 12:30pm - 1:30pm
Beyond 140 Characters: How to Stretch Your Limits

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Ever wonder how in the world you’re supposed to get any real messaging across in Twitter’s 140 character limit? There are 1 Billion tweets every 2 days, which creates a lot of noise. However, consumers are still interested in what brands have to say with 65% of users expecting to connect with brands on Twitter and 58% of users following brands to learn about updates. Therefore, brands must find a way to cut through the clutter.
Identifying a unique branded message, smart use of paid media, and eye-catching imagery are just a few ways to stand out. We’ll explore how some of the biggest brands are doing it and unveil some best practices from our experience with a diverse set of brands from CPG, Retail, and Financial Services.

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Speakers
avatar for Meghan Doyle

Meghan Doyle

Account Mgr, Twitter
Meghan is an Account Manager with Twitter, focusing on the US Financial Services market. She has been with Twitter since October of 2013, working with major brands including MasterCard, American Express, JPMorgan Chase, Citibank, New York Stock Exchange, GEICO, and Aflac.
avatar for Stephanie Fuller

Stephanie Fuller

Strategy Dir, Big Fuel
Stephanie Fuller is a social strategist with an interest in helping brands create compelling digital and social experiences for their consumers. Through her work with clients such as Walmart, MasterCard, Nestlé, Target, and Estée Lauder Companies she has developed a strong proficiency... Read More →
avatar for Kristin O'Halloran

Kristin O'Halloran

Assoc Dir, Analytics, R/GA
Kristin is currently an Associate Director of Analytics at R/GA and has experience in Web, OLA, Mobile, and Social Media Analytics, as well as research. She started at R/GA back in 2009 and has worked on accounts such as Walmart, L’Oreal Paris, L’Oreal Luxury Division, Samsung... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

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