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Tuesday, March 17 • 11:00am - 12:00pm
Where’s Waldo’s Voice: Social Media for Mascots

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What if you had 140 characters to say something amazing, but you had to say it like a duck or a mute red-and-white striped traveller? Such is the struggle of the brand mascot. And what a glorious struggle it is.
It’s a new era for brand mascots, thanks to Twitter, Facebook, Vine, Instagram and more. Today, mascots can explore a full range of traits and behaviors – everything from taking selfies to making pop-culture references – and interact with consumers in a way that they never could in TV, radio or print. It’s a fun era too, where brand mascots focus on building dynamic relationships and soft selling, rather than simply shilling.
This panel will reveal the secrets of notorious brand mascots with advice from the social media voices behind the mascots for two leading brands. If you’re considering creating an online mascot, don’t miss it.

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avatar for Ashley Callahan

Ashley Callahan

Content Strategy & PR Mgr, Chick-fil-A
Ashley Callahan is currently the content strategy and PR manager at Chick-fil-A Corporate. Callahan joined the public relations team at Chick-fil-A in August of 2014, charged with leading the long and short-term development and implementation of the company’s content strategy. In... Read More →

Kip Havel

VP of Comms & Content Mktg, Aflac
Kip Havel has more than 16 years of experience in communications and marketing. In his position as Vice President of Communications and Content Marketing at Aflac, he is responsible for the company's U.S public relations, social media channels (including the Aflac Duck), communications... Read More →
avatar for V Murali

V Murali

Head of Digital Analytics and Advertising, Hill+Knowlton Strategies
I'm currently the Head of Digital Analytics & Advertising at H+K. Specializing in testing, optimization and analytics, I devise strategies for and leads execution of digital and social media campaigns across H+K's largest clients.

Tuesday March 17, 2015 11:00am - 12:00pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

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