What if you had 140 characters to say something amazing, but you had to say it like a duck or a mute red-and-white striped traveller? Such is the struggle of the brand mascot. And what a glorious struggle it is.
It’s a new era for brand mascots, thanks to Twitter, Facebook, Vine, Instagram and more. Today, mascots can explore a full range of traits and behaviors – everything from taking selfies to making pop-culture references – and interact with consumers in a way that they never could in TV, radio or print. It’s a fun era too, where brand mascots focus on building dynamic relationships and soft selling, rather than simply shilling.
This panel will reveal the secrets of notorious brand mascots with advice from the social media voices behind the mascots for two leading brands. If you’re considering creating an online mascot, don’t miss it.
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