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Saturday, March 14 • 5:00pm - 6:00pm
15 Minutes of Shame: A Survival Guide

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Andy Warhol once said that in the future, everyone would be famous for 15 minutes. But very few of us imagine that fame as the target of mass ridicule, harassment and negativity. There was a time when our 15 minutes – whether fame or shame – would evaporate as quickly as it appeared. The proliferation of the Internet, however, has granted ongoing access to our successes and failures, and sometimes, not by choice. More and more, the general Internet population is persecuting brands and individuals as a means to seemingly achieve justice. Beyond whether or not their reaction is warranted, this type of online attack is becoming its own court system – except that the target rarely has the opportunity for rebuttal. As this trend has continued to escalate, so emerges the concept of “cyber shaming,” which comes in varying shapes and forms. In this talk, I’ll review the three main types of cyber shaming and the best survival practices for both people and brands.

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Speakers
avatar for Megan Wintersteen

Megan Wintersteen

Lead Planner, Social, Huge
Over the past eight years, Megan has worked digital strategy across a variety of brands, including: DICK'S Sporting Goods, TD Ameritrade, BlackRock, Cap'n Crunch, GE, Google, Pfizer, Comcast, Pizza Hut, Frank's RedHot, Twitter, Chiquita, and HTC, among others. Megan received her Masters... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
JW Marriott Room 404 110 E 2nd St