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Monday, March 16 • 9:30am - 10:30am
Solving the Millennial Content Challenge

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What are the new and UNEXPECTED expectations of Millennials with regards to: 1) overall media content strategy; 2) content creation as an experience; 3) shared experiences as content and; 4) customer experience of content
In this interactive session, the leading Millennials expert--Jason Dorsey--will reveal brand new Research that looks at Millennials and their content expectations as well as lead a conversation on what is working now with Millennials--and what to avoid that sounds good!
Jason has been featured on 60 Minutes, 20/20, The Today Show and dozens more. He will be joined by one of the leading executives on content as a customer experience. The combination of presenters will help you to separate Millennial myth from fact (we don't all have tattoos--just on TV), think differently about Millennials and content engagement, and make sure you leave with specific actions you can use right away.
This will be an interactive session so bring your questions!

View official listing on sxsw.com

avatar for Jason Dorsey

Jason Dorsey

Chief Strategy Officer, The Center For Generational Kinetics LLC
Thanks for checking out my bio. I'm excited to speak at SXSWI (again!) and share our new Millennials research.

Joseph Gagnon

SVP, GM, Cloud Solutions, Aspect Software
Joe Gagnon is SVP and GM of Cloud Solutions for Aspect Software. He is passionate about determining new ways content and technology can enhance engagement, learning and customer experience. Previous to Aspect, Joe has held CEO and similar positions at numerous technology companie... Read More →

Monday March 16, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

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