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Thursday, March 19 • 12:30pm - 1:30pm
Digital Marketing: It's What's for Dinner

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The digital marketing landscape has grown into a vast open plain of ideas, tools and social media platforms. How do you know where to start, what to do and what not to do? It's almost as confusing and convoluted as trying to decide what to eat these days.
In this panel, we'll start at the beginning and talk about how to assess what's currently going on in your own field, how to cultivate an grassroots strategy to help grow your fan base, how to navigate an ever-evolving variety of tools and services to reap the benefits of all your hard work and how to keep it organic and avoid the stuff you don't need.
Think of it as the farm-to-table approach to the marketing of your band.

View official listing on sxsw.com

avatar for Doug Barasch

Doug Barasch

Sr Dir Digital Mktg, Universal Music Group

Natalie Hapgood

Digital Strategist, mtheory
avatar for Tom Mullen

Tom Mullen

Dir Digital Mktg, Sony Music/Legacy Recordings
My name is Tom Mullen, Director, Digital Marketing at Sony Legacy, a division of Sony Music based in New York, NY. I work with artists Bob Dylan, Johnny Cash, Miles Davis, Michael Jackson and The Clash.
avatar for Marni Wandner

Marni Wandner

Pres, Sneak Attack Media
Marni Wandner is the founder and president of Sneak Attack Media, a digital marketing and creative services company based in New York. Sneak Attack provides full-service digital consultancy for its clients, including online PR, social media strategy, creative services, grassroots... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 10B

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