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Monday, March 16 • 11:00am - 12:00pm
Is Using Your Users OK? Debating User Monetization

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Consumer apps and services are defaulting to monetization strategies based on buying and selling personal information. That is, selling access to their users, or access to their users’ data. This extends into the advertising and martech landscapes which is designed to help brands capture more and more data about their users with the promise of better monetization strategies based on leveraging that data, but the end result is a mad scramble for every app, service, vendor, or platform to collect as much data about users as possible, often without a fully fledged notion of how it will be used now, and no guarantees of its use in the future.
Where is this gold rush for user data heading? Users seem to trade their data away willingly, but is there a backlash brewing? And what should the default relationship between a user and a service be with regards to their data?
Ad and martech will tell you it's a value exchange, but what will trust mean around user data over the next 5 years?

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avatar for Sofie Pompa

Sofie Pompa

Business Dev Mgr, Spredfast
avatar for Damon Reeve

Damon Reeve

CEO, Authenticated Digital
Damon's first foray into the internet media industry was producing and launching the first radio website in Australia for ABC radio station Triple J in 1994. Since then, Damon has gone on to launch a number of internet businesses including Unanimis, an advertising sales network in... Read More →

Reggie Wideman

Sr Dir/Strategy, Janrain
Reggie Wideman brings more than fourteen years of strategy leadership experience in digital engagement, marketing and marketing technology. He began his career defining digital experiences for the National Academy of Sciences before moving to the west coast in 2004 to work for startups... Read More →
avatar for Tyler Willis

Tyler Willis

CMO, Hired
Tyler Willis is the Chief Marketing Officer of Hired, a marketplace that gives people control over their job search. As a technology executive and investor, Tyler specializes in helping early-stage startups become world class businesses.

Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Salon 7

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