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Tuesday, March 17 • 12:30pm - 1:30pm
Winning the Battle for Digital Airspace

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For retailers, there are dozens of third parties already occupying consumers’ mobile attention in store -- but that doesn't mean that you can't still reach them. This panel will showcase how retailers are taking control of their in-store their airwaves through technology, and establishing firm protocols for digital augmentation in the real world.
Presented by InMarket.

View official listing on sxsw.com

Speakers
avatar for Chris Borek

Chris Borek

Dir Enterprise Digital Mktg, Darden Restaurants
A retailer, restauranteur, and all around digitally passionate guy. I spent 12 years with Target in various roles including Finance, IT, Managing a SuperTarget as well as starting their in-store digital marketing organization.
avatar for Jeff Griffin

Jeff Griffin

EVP Retail, inMarket
Jeff Griffin wants to live in a world where everyone hears “How can I help you today?”
avatar for Lauren Johnson

Lauren Johnson

Staff Writer, Adweek a division of Prometheus Global Media
avatar for Michael Stich

Michael Stich

CGO, Rockfish
Michael Stich is Chief Innovation Officer for Rockfish, a digital innovation partner that drives business for some of the world's largest brands. Michael leads the business innovations, enterprise solutions and technology teams. Prior to Rockfish, Michael served in senior marketing... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

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