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Saturday, March 14 • 5:00pm - 6:00pm
Latino Tech-Culture Powers Up

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NPR, Nielsen, AT&T and EthniFacts examine how Latinos are using technology to explore and redefine their evolving cultural identities. Trends writer & researcher, Guy Garcia, will moderate a panel featuring Maria Hinojosa of "America by the Numbers" which focuses on the dramatic demographic shifts affecting the country. Joining Maria will be Monica Gil of Nielsen who will share the most recent technology usage cross-platform data used by Latinos. Cristina Gamboa of AT&T will join them to discuss the business implications for companies like AT&T, one of the largest technology companies in the world.

View official listing on sxsw.com


Cristina Garcia Gamboa

Dir of Hispanic Mktg & Advertising, AT&T
Cristina is responsible for Marketing Strategy and Advertising of AT&T’s Hispanic Home Solutions program. It is an integrated approach that revolves around the customer; gathering customer insights, then defining the strategy and execution of many programs across all tactics. Her... Read More →

Guy Garcia

Pres New Mainstream Initiatives, EthniFacts
Social trend tracker, award-winning author and multimedia entrepreneur, Guy Garcia is a leading voice in the social and demographic shifts that are redefining America. His book, The New Mainstream: How the Multicultural Consumer is Transforming American Business, is both a wake-up... Read More →

Monica Gil

Sr VP & GM Multicultural Growth & Strategy, Nielsen
Mónica Gil is senior vice president and general manager of Multicultural Growth and Strategy at Nielsen, the leading global provider of information and insights into what consumers watch and buy. In this role she is responsible for driving growth, providing superior market understanding... Read More →

Maria Hinojosa

Anchor & Exec Producer, Latino USA, NPR, Futuro Media Group
As the anchor and executive producer of the long-running weekly NPR show Latino USA, and as anchor of the Emmy Award-winning talk show Maria Hinojosa: One-on-One from WGBH/ La Plaza, Hinojosa has informed millions of Americans about the fastest growing group in our country. Previously... Read More →

Saturday March 14, 2015 5:00pm - 6:00pm
ACC Ballroom F Austin Convention Center