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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Wednesday, March 18 • 5:00pm - 6:00pm
Music x Brands = Creative & $ Awesomeness

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There is so much opportunity for music in advertising, beyond the now-traditional usages as music licensing and original music. There are unique opportunities, such as branded content, branded partnerships, and experiential, that lay at the intersection of brands/bands/audience. Discover the content/ad/value proposition that's created and how it can benefit all parties at the table.

View official listing on sxsw.com

Speakers
avatar for Javier Farfan

Javier Farfan

SVP Global Mktg, SFX Entertainment
Farfan, a seasoned marketing executive, has established his career by leveraging music, entertainment, technology, and culture to build brands. Farfan is currently SVP of Global Marketing for SFX Entertainment. Previously, Javier was the head of the Music and Entertainment group across... Read More →
avatar for Dan Gross

Dan Gross

CMO/Dir of Partnerships, The Wild Honey Pie
Dan Gross is the Chief Marketing Officer and Head of Partnerships at The Wild Honey Pie, a music blog, media, and events collective. They focus on live video and audio recordings and have captured sessions at Newport Folk Festival, in Electric Lady studios, and in the LA desert wastelands... Read More →
avatar for Eric Johnson

Eric Johnson

SVP, Exec Music Producer, McCann
Eric David Johnson (aka DJ Bunny Ears) is a music supervisor, DJ, director, musician, filmmaker, writer, artist, curator, futurist, photographer & producer. Rooted as an independent artist, he has have spent over fourteen years in the advertising industry, working first at Wieden... Read More →
avatar for John Pantle

John Pantle

Agent, Agency for the Performing Arts
John Pantle is an Agent at APA (Agency for the Performing Arts) and is based in sunny California. His client list is as varied as the days are long, and are as exciting as the days are long. He has built and/or implemented tour sponsorship and music sponsorships for corporations such... Read More →
avatar for Jon Vanhala

Jon Vanhala

Partner, Crossfade/ Thesis Ventures
Jon Vanhala is a creative marketing & partnership exec with deep experience at the convergence of consumer, media, technology, and brand. "Creators & consumers first" is an often heard mantra.


Wednesday March 18, 2015 5:00pm - 6:00pm
ACC Room 17B Austin Convention Center

Attendees (1)