Loading…
Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


Monday, March 16 • 3:30pm - 4:30pm
Why Your Content Marketing Is Failing, and the Fix

Sign up or log in to save this to your schedule and see who's attending!

The idea that brands and marketers invest the time and energy into crafting high-quality, engaging content for their communities is powerful and remains a valuable opportunity. But the truth is that most content marketing fails, and we are all too familiar with the frustrations of defining and achieving success for our content campaigns.
Content marketers today have the responsibility of an editor but without the newsroom, or the audience to support them. The terms of engagement are not fair, and it’s a double standard that many marketers don’t anticipate at the outset.
This presentation looks at strategies that content marketers need to keep in mind from the outset, from effective editorial strategy and promotion to setting and tracking to meaningful goals. Josh Kerr, CEO of Written.com will discuss how audience development is rapidly evolving to become an asset for marketers, while Joseph Miller, SEO Manager of HomeAway.com discusses their content strategies and campaigns.

View official listing on sxsw.com

Speakers
avatar for Jeremy Bencken

Jeremy Bencken

CEO, Written.com
avatar for Joseph Miller

Joseph Miller

Americas SEO Manager, HomeAway Inc
Joseph Miller is the Americas SEO Manager for HomeAway.com, where he manages a small, international team and drives SEO strategy and execution for portfolio sites including HomeAway.com, VRBO.com and BedAndBreakfast.com. Prior to joining HomeAway.com, he was a product manager for... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

Attendees (0)