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Saturday, March 14 • 3:30pm - 4:30pm
Design Sprints at Google: UX Methods and Mindset

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Design matters. Speed matters. Can you have both? At Google, one of our most important tools is the design sprint. A design sprint compresses the typical product design cycle to a week or less. It brings the entire team to create a quantum leap in envisioning a new product or service. To date, we have ran 100+ sprints at Google on projects as diverse as Google Glass, Project Loon, Self-Driving cars, Ads and even our internal tools.
In this talk, Nadya Direkova and Marta Rey-Babarro, a designer and a researcher will join forces to help you run an effective sprint for your own team. The talk will include:
- Key UX methods for enabling sprints.
- How to lead teams in sprints: the art of the Sprint Masters.
- Structure and types of design sprints.
- Case studies from Self Driving cars, Project Loon, Ads and internal tools.

View official listing on sxsw.com

Speakers
avatar for Nadya Direkova

Nadya Direkova

Staff Designer & Design Evagelist, Google[x]
Nadya Direkova is a designer focused on speed of innovation and team-work that create simple, beautiful solutions for a global audience. She works as a Staff Designer and Design Evangelist at Google [X], a new product lab at Google. To date, Nadya has run 80+ design sprints at Google... Read More →
avatar for Marta Rey-Babarro

Marta Rey-Babarro

Sr Researcher UX Mgr, Google
Marta Rey-Babarro, PhD, is a senior research manager at Google. Since she joined Google, besides working as a researcher, she has been working as a sprint master, bringing design thinking to Corporate Engineering, the division she works at. As a sprint master, she has helped more... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Salon D 110 E 2nd St

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