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Monday, March 16 • 5:00pm - 6:00pm
You Can't Sit with Us: Craft Beer Subculture

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The spirit of craft beer was founded with the ideals of fraternity, community, and inclusion. The small craft beer movement has flourished into an industry that has infiltrated America, state by state, with a rising subculture brought together by online communities. Like many subcultures, it has developed elitist factions, and condescension and snobbery have pervaded web forums, social media, and the craft community at large. Through the veil of internet anonymity, an uprising of negativity has overtaken the culture, causing a shift in the attitudes and perception of craft beer. What was once a welcoming community is now often perceived as snobbish and closed to newcomers.
A panel of experts in the craft beer industry from writers to brewers discuss the evolving attitudes and the effects of elitism amongst craft beer lovers. Are the very people who enjoy craft beer the most destroying the culture?

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Speakers
avatar for Josh Hare

Josh Hare

Founder/CEO, Hops & Grain Brewing
Hailing from Abilene, Texas, with Josh Hare’s formative years were spent in Colorado, It was in the mountains of Boulder that he discovered a curiosity in the world of craft beer and a thirst for something different than the standard American light lager.
avatar for Matt McGinnis

Matt McGinnis

Marketing Consulting Executive, What Are You Drinking?
For more than 20 years I have used storytelling to bring brands to life in compelling marketing and communications campaigns, product launches and corporate brand building for clients globally. I have a deep appreciation for how persuasive narratives can have a positive business impact... Read More →
avatar for Christopher Sheppard

Christopher Sheppard

Writer/Editor, Craft Taste
Christopher Sheppard is a lifelong craft beer enthusiast, having been raised by cottage industry craft beer brewers. From an early age he learned the value of making an artisanal beer, with a focus on quality ingredients and traditional brewing methods. He has traveled the country... Read More →
avatar for Caroline Wallace

Caroline Wallace

Writer/Co-Founder, Bitch Beer, Bitch Beer
Caroline Wallace is one of the co-founders of www.bitchbeer.org, an all female-run craft beer blog named as a tongue-in-cheek play on the sugary sweet beverages often marketed to women in place of beer.


Monday March 16, 2015 5:00pm - 6:00pm
Driskill Hotel Driskill Ballroom 604 Brazos St

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