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Sunday, March 15 • 3:30pm - 6:00pm
Google Analytics Hacks to Track Almost Anything

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prior experience with Google Analytics.
What to Bring:
Laptop, Google Analytics account.
Google Analytics has evolved beyond a basic web analytics platform into an enterprise level analytics solution. Most people only track the basics on their websites or mobile apps but Google Analytics is capable of much more. In the first hour of this workshop, we’ll look at some of the more advanced features, like bringing outside data sources into Google Analytics and what can be tracked outside of digital. This will be followed by a short break. In the second hour, we’ll look at how to get data out of Google Analytics and the tools available that will help turn your data into something that people will use.

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avatar for Dylan Spencer

Dylan Spencer

Analytics Director, Huge
Dylan Spencer (Analytics Lead) implements site analytics and data visualization for major Huge clients including French's Mustard and Frank's Red Hot, TD Ameritrade, Audi, and TempurPedic. Prior to joining Huge, he was Director of Analytics at both 33Across and The JAR Group, working... Read More →

Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St

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