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11,217 official + unofficial events during SXSW
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Tuesday, March 17 • 3:30pm - 4:30pm
300% Mobile Lift Is A Real and Augmented Reality

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What do office supplies stores, theme parks, and school librarians have in common?
They’re already using augmented reality today to deliver something special to their customers.
Companies and individuals are shaking up their traditional communications and diving straight into mobile-first experiential promotions that drive action and leave lasting impressions on unassuming observers. The most successful projects blend social, mobile, and physical elements to deliver actionable content that extends beyond an initial target demographic. Augmented reality is the accessible and effective delivery vehicle to achieve that level of engagement today - no special headgear required.
In this session, learn how augmented reality has helped drive in-store footfall and social buzz, raised money for social causes, and increased mobile app usage by integrating unique digital experiences into the physical world.
Presented by Hp Autonomy Aurasma

View official listing on sxsw.com

Speakers
avatar for Emery Skolfield

Emery Skolfield

Sr Dir/Digital Mktg, Office Depot
Emery Skolfield is the Vice President of Digital Strategy & Marketing for Office Depot, Inc., where he leads the company's omni-channel, digital marketing and contact strategies. A former sports writer who started working in newspapers at age 17 (pre-laptop, pre-mobile era), Emery’s... Read More →
avatar for Annie Weinberger

Annie Weinberger

GM Aurasma, HP Aurasma
As HP Aurasma’s General Manager, Annie Weinberger extends her years of marketing experience to bring a new medium known as augmented reality to mass market. Weinberger is also the GM of the HP Optimost business, driving SaaS solutions for marketers. Prior to HP, she held leadership... Read More →


Tuesday March 17, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

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