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Tuesday, March 17 • 12:30pm - 1:30pm
The Future Is Short-Form: Storytelling for Today

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Short-form content has emerged as a new form of storytelling as millennials continue to alter their entertainment consumption habits. With the ubiquity of mobile phones and tablets, millennials are watching short, snackable video clips more than ever. In this session, Bonnie Pan, executive vice president of programming at Maker Studios, and David Freeman, co-head of the brand partnership and digital content packaging groups at CAA, will discuss the rise of short-form content and changing viewing habits. Pan will share her exclusive insight on working with brands and content creators to develop new, innovative programming for Maker’s millennial audience. Led by Bloomberg’s Lucas Shaw, the group will discuss best practices for storytelling using short-form content and why this new medium has resonated so strongly with millennials.

View official listing on sxsw.com

Speakers
DF

David Freeman

Co-Head The Brand Coverage Group, Creative Artists Agency
avatar for Bonnie Pan

Bonnie Pan

Exec VP of Programing, Maker Studios
Bonnie Pan, Executive Vice President, Programming; Maker Studios o Bonnie Pan serves as Executive Vice President of Programming at Maker, overseeing the company's four business units across the Gaming + Sports, Life + Style, Family and Entertainment divisions along with editorial... Read More →
LS

Lucas Shaw

TV & Music Reporter, Bloomberg News
Lucas Shaw is a reporter for Bloomberg covering the television and music industries. He has spent the past few years reporting on the growing overlap between entertainment and technology, in particular how companies such as YouTube, Netflix and Hulu have influenced the TV and movie... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

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