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Sunday, March 15 • 11:15am - 11:30am
Deciphering the Code for Immersive Experiences

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While a single ‘big idea’ can focus communication, conjure excitement, generate buzz and drive awareness - consumer expectations for engagement and interaction multiplied by the dynamic consumption of content predicates a much more systematic approach to ideas, narratives and connection points. Darren “Daz” McColl, Chief Brand Strategy Officer of SapientNitro and New York Times Best Seller author of Storyscaping - Stop Creating Ads, Start Creating Worlds, will explore a model for creating worlds and a story system tool for analytical prioritization and visualization of the experience space. It’s storytelling at the intersection of experience through systems thinking.

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avatar for Darren McColl

Darren McColl

Global Chief Brand Strategist, SapientNitro
Darren “Daz” McColl is co-author of the New York Times Best Seller Storyscaping–Stop Creating Ads, Start Creating Worlds and Chief Brand Strategy Officer of SapientNitro, a new breed of agency redefining storytelling for an always-on world, where he collaborates with global... Read More →

Sunday March 15, 2015 11:15am - 11:30am CDT
ACC Ballroom B

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