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Monday, March 16 • 1:15pm - 1:30pm
A Story Lived Is Worth Much More Than a Story Told

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Storytelling all too often amounts to storyyelling. Historically advertising was about interrupting a consumer behavior (i.e. watching tv) to drive awareness of an unrelated product or service (i.e. commercial featuring talking frogs for a beer company). Likewise too many products and services born in digital die from a “if we build it they will come” philosophy. In the contemporary era it’s incumbent on smart companies to realize the unique value of connecting stories and services and how the two are delivered through demonstration instead of metaphor.
In this presentation we’ll look at a number of examples from a diverse range of companies to prove how experiences can inspire stories which in turn can inspire new experiences. We’ll also explore various team and approach models that can make this happen inside large corporates, agencies, and start-ups.

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avatar for Daniel Harvey

Daniel Harvey

Dir of Experience Design, SapientNitro
Daniel Harvey is Director of Experience Design at SapientNitro, London. Previously he was Executive Creative Director at R/GA, New York. His clients include EE, HBO, and NatWest. His work has won awards at Cannes, The One Show, and The Webbys, and been profiled in Adweek, The Guardian... Read More →

Monday March 16, 2015 1:15pm - 1:30pm
ACC Ballroom B Austin Convention Center

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