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Friday, March 20 • 2:00pm - 3:00pm
I Shot The Serif: When Musicians Become Designers

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The DIY and indie music scenes are stronger and uglier than ever. IDEO designer and musician, Michael Hendrix, dredges for design crimes amongst Pitchfork's favorite albums, shares some pointers for musicians to create more compelling art, and even shares some "before and after" covers just to prove the point. This is a "how-to" for anyone that wants their album art to match the quality of their music!

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avatar for Michael Hendrix

Michael Hendrix

Partner, IDEO
Michael Hendrix, a Partner and Design Director at IDEO, is an accomplished graphic designer with over 50 awards from major U.S. design associations. He is also a musician (R.M.Hendrix) and released his first full-length album, "Urban Turks Country Jerks", for Moon Sounds Records in... Read More →
avatar for Michael Renaud

Michael Renaud

Creative Dir, Pitchfork
Michael Renaud is the Creative Director for Pitchfork, the world's most widely respected guide to music. He leads a team that visualizes the website on a day-to-day basis, in addition to their two festivals in Paris and Chicago, their recently launched venture into film The Dissolve... Read More →

Friday March 20, 2015 2:00pm - 3:00pm
ACC Artist Central in Ballroom E Austin Convention Center

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