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11,217 official + unofficial events during SXSW
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Sunday, March 15 • 11:00am - 12:00pm
The Anatomy of Selfies That Sell

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A dramatic shift has taken place. Customer photos are some of the most authentic and compelling brand assets available today, and social media and the smartphone have made them incredibly abundant.
This shift has naturally forced brands and retailers to reevaluate how they integrate visuals into their ecommerce and engagement strategies. Expensive, overproduced lifestyle photographs are no longer your only option.
Consumers today respond better to more authentic content, and they’re voting with their dollars. 62% of U.S. consumers trust photos taken by customers more than they trust photos taken by brands or retailers.
Join Olapic and Fluid for an insights-packed discussion of the visual commerce landscape. We’ll share: fascinating new data about consumer appetite for visual commerce, the Top 10 best converting photos of 2014, the most innovative and successful brands and retailers in visual commerce and how to plan your approach to integrating customer photos

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Speakers
avatar for Chris Haines

Chris Haines

Dir of Strategy, Fluid
Chris Haines has managed digital content since 1996 when he launched The Tony Awards' first website. He has managed digital experiences for such brands as Travel + Leisure, Revolution Health and AARP and was instrumental in bringing U.S. News & World Report's influential rankings... Read More →
avatar for Pau Sabria

Pau Sabria

Co-Founder & CEO, Olapic
Pau Sabria is co-founder and CEO of Olapic, the leading visual commerce & marketing platform that helps brands and retailers increase sales by integrating customer photos and videos into the shopping experience. In only four years, Olapic has grown to include offices in New York... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

Attendees (0)