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Monday, March 16 • 5:15pm - 5:30pm
Love: The Secret Ingredient In Fashion E-commerce

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Continuing on his SXSW2014 talk on branding and conversion in fashion e-commerce, Pieter Jongerius will dig deeper into the motivation and drivers that help to create delightful interactive products for fashion brands. The biggest of them all: love. The strongest of intrinsic motivations.
We share a fascination for our beautiful trade, for our tantalizing campaigns and these gorgeous products we sell. When moving into the realm of E-commerce, we can take this same love and apply it differently. We’ll take a tour around the digital landscape, discovering how love influences the quality and innovativeness of our products, and eventually our success.
The world of e-commerce is harsh, complex and ridden with constraints. But what do you really love about what you do? This talk will help you to discover and express that.

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avatar for Pieter Jongerius

Pieter Jongerius

Partner, Fabrique
Pieter Jongerius is a partner at the Dutch design agency Fabrique. Originally an Industrial Design Engineer, he started doing web design as early as 1996, with a special interest in interaction, strategy and methodology. Fabrique specializes in consumer brand development and design... Read More →

Monday March 16, 2015 5:15pm - 5:30pm
ACC Ballroom C Austin Convention Center

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