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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Wednesday, March 18 • 5:00pm - 6:00pm
Beyond Sync: Cutting Through the Noise

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Brand partnerships are making it possible for artists to unveil and deliver content in innovative new ways. From placement in commercials, TV shows or movies, music supervisors are playing a more critical role than ever when it comes to breaking new artists. Whether it's a critical scene in a hit TV show or capturing the right mood for a brand's TV commercial, music continues to play a pivotal role. As radio airplay gets harder to come by, artists are embracing syncs more than ever before. Hear how artists and labels can best maximize this new paradigm to get themselves and their artists discovered.

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Speakers
avatar for Kate Denton

Kate Denton

SVP, Agency, Capitol Music Group
Kate has been the SVP of Agency for a year, heading up Lead Agency team encompassing brand partnerships, sync, media and insights for Capitol Music Group. She brings a wealth of experience from her time working for global brands such as Tropicana, Gatorate and Kraft, helping create... Read More →
avatar for Peter Gannon

Peter Gannon

Managing and Creative Director, Founder, Able Baker
Peter Gannon is a musician, Music Supervisor, Music Producer, and Digital + Interactive Creative. He joined McCann New York in June 2012 as SVP, Executive Music Producer. In January 2013, Peter's responsibilities expanded to include sister agency, Commonwealth; McCann's global agency... Read More →
avatar for Camille Hackney

Camille Hackney

EVP of Brand Partnerships/Commercial Lic, Atlantic Records
Camille Hackney is currently holds the dual title of Executive Vice President of Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. In her position, she is responsible... Read More →
avatar for Jenny Swiatowy

Jenny Swiatowy

Senior Director, Creative Sync Licensing, Capitol Music Group
avatar for Peter Szabo

Peter Szabo

SVP Head of Music, Shazam Entertainment
Peter Szabo joined Shazam in December, 2010 bringing more than 14 years experience in digital, radio & mobile media.


Wednesday March 18, 2015 5:00pm - 6:00pm
ACC Room 10C Austin Convention Center

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