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Tuesday, March 17 • 3:30pm - 4:30pm
This Is Your Brain on Media: Selling or Sabotage?

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We live in an age of powerful individualism. Americans take pride in this right. Movements like “Keep Austin Weird” exemplify the self-expression and choices we love to celebrate. While we revel at the thought that we create our individual styles, are we as in control of this as we think?
By 2015 the average American will spend 7.9 months consuming media annually. Research shows that our brains are susceptible to the subconscious influences of media which can produce negative behavioral effects. Given that media is designed to influence audiences, does its producers bare any responsibility for the negative effects?
Presenters will demonstrate persuasive marketing tactics and how they shape behavior and identity, offer a revealing look at what happens consciously and subconsciously as messages and consumed, and challenge participants to forge a new space for conscious media.
Learn more here: youtu.be/QlX-0xdKUEY

View official listing on sxsw.com

Speakers
avatar for Chandra Briggman

Chandra Briggman

Founder, Wide Angle Media
Chandra Briggman is a seasoned marketer, innovator and entrepreneur with experience that spans both start-ups and large enterprises. She is noted for her inventiveness in blending digital tools and technologies into conventional demand generation.
avatar for Srinivasan Pillay

Srinivasan Pillay

Founder and CEO, NeuroBusiness Group
Srini Pillay, M.D. is the CEO of NeuroBusiness Group (NBG)-a company that uses brain research to help people lead happier and more productive lives. Operating in corporations, self-help, schools, prisons, food, fashion and the arts, NBG is regarded as a world leader in the space of... Read More →
avatar for Stephanie Rowe

Stephanie Rowe

Founder, Design Thinking DC
Having started her career as a computer programmer, Stephanie has 20+ years of experience working in technology. She is a passionate innovator, entrepreneur, design thinker and advocate for girls in STEM (Science, Technology, Engineering and Math).


Tuesday March 17, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd