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Thursday, March 19 • 3:30pm - 4:30pm
Brandvertising: The Main Path for Artist Marketing

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Radio stations are out, music blogs fading, labels have no money. Is Branding the only path left for artists to get their music recognized out there? - besides constituting a revenue stream for the lucky few...
An experienced panel with music executives from Warner Bros Records, Procter & Gamble and Music Kickup discuss their individual views on the subject and outline the future of music marketing. Moderated by the founder and chair of Sync Summit, Mark Frieser.

View official listing on sxsw.com

avatar for Diane Andreoni

Diane Andreoni

Sr Creative Dir, Global Mktg, McDonald's Corporation
Senior Creative Director, McDonald's Corporation from 1999 – Present (15 years)
avatar for Lori Feldman

Lori Feldman

EVP Brand Partnerships & Creative Synch Licensing, Warner Bros Records
avatar for Mark Frieser

Mark Frieser

Founder, Chair, SyncSummit
ark is an experienced executive and thought leader in the fields of music, entertainment and technology, has developed and produced more than 200 business seminars, concerts and events and co-developed and launched the official US Ringtone charts with Billboard Magazine (Later part... Read More →
avatar for Antti Silventoinen

Antti Silventoinen

CEO, Music Kickup
Antti is an award winning creative industry professional and musician with 15+ years of experience working with some of the worlds largest brands. He has performed over a thousand live shows from the stages of the Finnish National Opera to local pizza parlours and tours. A musicians... Read More →
avatar for Ed Yen

Ed Yen

Creative Director, GMA Media Director, GCA Entertainment Co Ltd
Founded in 2007, a Taiwan based company in the Greater China Region, GCA Entertainment, is leading the way in the discovery and promotion of bilateral entertainment business. Established by a diverse team comprised of top executives, system analysts, designers and marketing PRs. With... Read More →

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 17A

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