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11,217 official + unofficial events during SXSW
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Tuesday, March 17 • 3:30pm - 4:30pm
Understanding the Beacosystem

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The past year has been flooded with excitement and news about beacons. But these tiny BLE devices aren’t the whole package. They require an ecosystem of apps and active users to make them work. And the technology itself is not what’s driving sales… it’s the contextual engagement, which requires an app to work. That said, there is no single app that everyone uses. Different consumer segments value different apps. Retailers’ own apps are key as a starting point, but why stop there? In the beacon era, audience number is just as vital as number of devices in stores. Discussion will focus on how to reach shoppers at scale.
Presented by InMarket

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Speakers
avatar for Dave Heinzinger

Dave Heinzinger

Sr. Director, Communications, inMarket
Dave Heinzinger is the Senior Director of Communications for inMarket -- the world's largest mobile@retail proximity and beacon platform. inMarket reaches over 35MM monthly active shoppers (per comScore) -- or 20% of all U.S. mobile users. Dave led PR efforts for inMarket's first... Read More →
avatar for Molly Hop

Molly Hop

Vice President of Emerging Media and Commerce, TPN
Molly Hop is a key player in growing TPN’s retail-focused digital practice. In her 13 years of mobile, social and video experience she has been involved in the strategic development and implementation of many digital firsts. As someone who has been in the digital space since the... Read More →
avatar for Steven Jacobs

Steven Jacobs

Deputy Editor, Street Fight
Steven Jacobs joined Street Fight in 2011 where he currently serves as deputy editor. He has spent the past three years reporting on the disruption of local media, marketing and technology industries, covering the rapid rise of Groupon, Uber, Square among other fast-growing startups... Read More →
avatar for Anne Marie Stephen

Anne Marie Stephen

CEO + Founder, Kwolia
Anne Marie Stephen is the Founder/CEO of Kwolia, retail technology consultancy. She is a strategic innovation advisor specializing in emerging retail technologies, mobile location, data and analytics. As a global customer-focused product and service developer, customer experience... Read More →


Tuesday March 17, 2015 3:30pm - 4:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez