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Wednesday, March 18 • 5:00pm - 6:00pm
Which Way Do I Go? Marketing Your Tour Correctly

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You can tour and tour and tour, but that doesn’t mean you’re hitting the right marketers, at the right time, in the right way. A lot of planning goes into picking out and landing dates on a tour, but do you know how to market that tour without exhausting your market? Here we will discuss the advantage of touring to leverage and increase your fan base and presence.

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Ardie Farhadieh

Mktg & Media Mgr, The Billions Corporation
Ardie Farhadieh is The Billions Corporation’s Marketing and Media Manager, overseeing marketing, media and sponsorships for a roster of 200+ artists. He came to Billions from Rethink Music in Boston, a solutions-focused music conference hosted by Berklee College of Music and Midem... Read More →

Harlan Frey

SVP Touring & Artist Dev, Atlantic Records
avatar for Arielle Rubin

Arielle Rubin

Digital Media Dir, Mick Management
Arielle Rubin is the Digital Media Director at Mick Management, overseeing all social media and digital strategy for the company's 20+ artists. Ms. Rubin has garnered experience in many aspects of the music industry, including work at record labels, music publishing and live events... Read More →
avatar for Mike Smith

Mike Smith

New Media Publicist, Bloodshot Records
Mike Smith is the New Media Publicist at Bloodshot Records, where he manages digital and online marketing, in addition to running online publicity, for the label and its roster of 20+ independent touring bands. Throughout Smith's career and studies, he has worked in multiple facets... Read More →

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 18D

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