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Monday, March 16 • 12:30pm - 1:30pm
Your Company’s Value Proposition Is Clear As Mud

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Although it’s usually a challenge faced by early-stage companies, more often than not seasoned marketers at established companies have a hard time defining what their company actually brings to the market. Their value proposition is clear as mud or just plain weak.
How about your company? Could your mom tell what your company does better than your next 10 competitors? Could your prospective clients? Does your company's website clearly state your value proposition and what you offer to customers?
Because you rarely get a second chance to make a first impression, we'll take a closer look at how to identify, develop and communicate a compelling value proposition that will make your brand stand apart and help you optimize your digital marketing efforts.

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avatar for Jacob Shin

Jacob Shin

VP Mktg, (mt) Media Temple
As the Vice President of Marketing at Media Temple, a Los Angeles-based company providing premium web hosting and cloud services to web designers, developers and digital entrepreneurs, Jacob Shin oversees the company’s marketing strategy and the execution of all brand and inbound... Read More →

Monday March 16, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

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