Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Back To Schedule
Thursday, March 19 • 5:00pm - 6:00pm
Sync in 2015: Newest Trends, Tools and Techniques

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Sync licensing is a primary revenue stream for many artists. With the advent of new business models and technologies, artists can continue to generate revenue opportunities beyond just the original placement. We’ll examine the latest developments in synchronization licensing strategy and monetization. Get the details of content ID, micro syncs and multi channel networks, and the best ways to monetize content on YouTube and other online platforms. We will discuss innovative approaches to brand partnerships and strategic syncs as well as outline major deal terms, negotiation tactics, and potential red flags.

View official listing on sxsw.com


Ben Kihnel

Dir of Content, Rumblefish
Ben Kihnel is the Head of Artist and Label Relations at Rumblefish Inc. Rumblefish is a groundbreaking music and technology company that provides music licensing services to social media and technology companies, movie and TV production studios, advertisers, video game makers and... Read More →
avatar for Josh Rabinowitz

Josh Rabinowitz

EVP/Dir of Music, GREY
Josh Rabinowitz, SVP/Director of Music for Grey Group, has produced 5000+ tracks for commercials, film, TV and the web internationally. These include some of the most high profile initiatives to integrate compelling music with advertising, with such artists as Black Eyed Peas, Run... Read More →
avatar for Jennifer Newman Sharpe

Jennifer Newman Sharpe

Principal Atty, JNS Law Offices/Sparkplug
Jennifer Newman Sharpe is an entertainment, intellectual property, and start up business attorney based in New York. She works closely with creative, entrepreneurial, and innovative clients to develop strategies and negotiate agreements in order to maximize their creative opportunities... Read More →
avatar for Jessica Sobhraj

Jessica Sobhraj

Mgr/Digital Content Licensing, SESAC
Jessica Sobhraj is the Manger of Digital Content Licensing for SESAC, the fastest growing and most technologically adept of the nation’s performance rights organizations. In her role at SESAC, Ms. Sobhraj analyzes SESAC’s proprietary data and licensing trends in order to improve... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm
ACC Room 13AB Austin Convention Center

Attendees (0)