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Friday, March 13 • 5:00pm - 6:00pm
Getting Old: A Job for the Young

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In 1950, there were 205 million people over 60 in the world; today, close to 900 million. The older part of the population is growing faster than the total population. And living longer. The Gray Tsunami hits the shore. Time to reconsider everything we know about aging.
What to do with these extra decades modern society has given us? Can we design and build something remarkable? Can we make these years profitable for society? Interesting? Even enviable?
Using a mix of presentation and exercises this session, led by an IDEO designer, will invite the audience to think, experience and, hopefully, further develop some provocative design concepts for the aging population and for those who plan to age one day. It is a call to arms. Starting with a view of the most important challenges in aging, we will sketch design principles for aging and illustrate them with examples of ageless and age-appropriate designs, showcasing examples of IDEO’s Designs On Aging and other sources.

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José Colucci

Dir, Health & Wellness, IDEO
José Colucci, a Director and Associate Partner at IDEO Boston, where he's been since 2000. In his job he collaborates with multidisciplinary teams on myriad projects ranging from medical device designs to product strategies for large corporations. And, of course, design provocations... Read More →

Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 408-409

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