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Monday, March 16 • 11:00am - 11:15am
Getting Found In the Post-Search Era

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The days when Search was the only game in town are long gone. An endlessly splintering array of referral sources are now emerging, requiring marketers to adapt new technologies, processes, content and relationships. During this talk, I will discuss a wide range of post-search engagement platforms: from GPS device discovery and local/mapped SEO, to embedded devices, social graph search, discovery apps, LE Bluetooth, intelligent agents and API integrations and marketplaces. Building content, functionality and relationships with new traffic and customer acquisition channels is an essential task to building a business for the post search era.
In this presentation I will take you through the steps to building a post-search business and will show examples of companies that are killing it in this new world. The result will be an outline of the new marketing channel universe and a framework applicable to your own brand for managing and exploiting these systems holistically.

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avatar for Andrew Delamarter

Andrew Delamarter

Dir of Inbound Mktg, Huge

Monday March 16, 2015 11:00am - 11:15am CDT
ACC Ballroom B

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