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Saturday, March 14 • 3:30pm - 4:30pm
How Auto Technology Is Moving at A Furious Pace

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In the past, adoption of new technologies in the automotive sector was a 5+ year development cycle. Safety, reliability and full system integration required years of development followed by at least two years of testing to ensure that the new technology was robust. As new electronic systems have become more reliable and can comprehend extreme operating conditions, software development systems have become more robust and new modular platforms have become the norm. Partially because the development environment for the integration of new technologies has become more mature and also because the automotive world has moved to platforms, the floodgates have opened to rolling out consumer facing technologies at a faster pace. In addition, overall systems are now able to communicate with each other in real time, opening a whole new area of growth. In this session, panel experts will discuss what new technologies they are developing that will become integrated and adopted in the very near future.

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Guillermo Lagos

Innovation and Entrepreneurship Director, Egade
avatar for Hironori Miyauchi

Hironori Miyauchi

Business Producer, The Japan Research Institute, Limited

Robin Reyes

Managing Partner, Mita Institute

Gerardo Sordo

CEO & Founder, Brand Me

Saturday March 14, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon H 500 E 4th St

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