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Monday, March 16 • 9:30am - 1:30pm
The eCommerce Friction Lab

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Anyone with a professional interest in eCommerce. There is no requirement for technical expertise.
What to Bring:
Some demonstrations will require a laptop, tablet or smartphone.
This workshop will provide you with expert insight to improve your eCommerce conversion. Bridging the divide between technical product development and retail marketing, Jim and Simon will cover topics including content, merchandising, A/B and multivariate testing, analytics, search, mobile, UX, customer psychology, innovation and multi-channel activation.
Part 1: Getting close to your Customer (1 hour)
A mix of insight, tools and practical demonstrations to help you understand the psychology and behaviour of your customer and identify your areas of friction.
Part 2: Slaughtering friction in the conversion funnel (1 hour)
Drawing on case studies and practical solutions from big business, we will show you how to instantly maximise your revenue.
BREAK
Part 3: Group breakouts (1 hour)
Breakout groups will choose between a technical or business view of the topics discussed. Groups will collaborate and help each other solve real world challenges.
Part 4: A frictionless future for eCommerce (30 mins)
We end with a view of the emerging trends and technologies that will change your business in the next 3 years.

View official listing on sxsw.com

Speakers
avatar for Jim Emerson

Jim Emerson

eCommerce Consultant & Agile Coach
Jim graduated from Charles Sturt University (NSW, Australia) in 1999 with a Marketing degree and a keen interest in the Internet, building web sites for the local radio station and friends. His first pay cheque came as a web developer with @www Digital in Sydney during the dot-com... Read More →
avatar for Simon Goodall

Simon Goodall

Chief Strategy Officer, Lowe Open
Simon Goodall is the Global Chief Strategy Officer for Lowe Open and jointly runs the network of 11 agencies. His passion is applying behavioural sciences and the psychology of decision making to creative innovation.


Monday March 16, 2015 9:30am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

Attendees (0)