Now that it is common for “brands” to maintain their own websites, there is a need for daily content to draw in viewers. The use of video that is more entertainment than advertisement is on the rise. However, daily web content has become stagnant and repetitive, concentrating on reality-based product. Borrowing from the proven techniques of soap operas, comic strips, and flash fiction, it’s time for quick, dramatic episodes to be more than just a nod to short-attention-span theater. Creators will be able to discuss areas of difference, such as production costs of a large-scale shoot vs. a single person sitting in front of a camera. They can also share strategies for building audiences versus getting on a site with a built in audience. Newspapers have their daily funnies, shouldn’t online news sources have their own version? This dialogue is an opportunity for creators who produce various forms of daily web content, and the marketers who need them, to share and learn.
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