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Tuesday, March 17 • 12:30pm - 1:30pm
Daily Web Content for Branded Websites

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Now that it is common for “brands” to maintain their own websites, there is a need for daily content to draw in viewers. The use of video that is more entertainment than advertisement is on the rise. However, daily web content has become stagnant and repetitive, concentrating on reality-based product. Borrowing from the proven techniques of soap operas, comic strips, and flash fiction, it’s time for quick, dramatic episodes to be more than just a nod to short-attention-span theater. Creators will be able to discuss areas of difference, such as production costs of a large-scale shoot vs. a single person sitting in front of a camera. They can also share strategies for building audiences versus getting on a site with a built in audience. Newspapers have their daily funnies, shouldn’t online news sources have their own version? This dialogue is an opportunity for creators who produce various forms of daily web content, and the marketers who need them, to share and learn.

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avatar for Jonathan Hart

Jonathan Hart

Director of Decision Sciences, GSD&M
avatar for Gordon Thomas

Gordon Thomas

Writer & Dir, Minutesworth
Content conquers technology. My main creative focus is short video comedy. Finally, modern technology and people’s attention spans have caught up with me. Now living in Los Angeles, I write, direct, and produce Minutesworth.com, a daily web sit-com, no episode longer than a minute’s... Read More →

Tuesday March 17, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Big Bend

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