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Monday, March 16 • 3:30pm - 4:30pm
The Collapse of Social Commerce?

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As Facebook continues to stack the deck against smaller businesses, the promise of social commerce serving as a viable sales and marketing channel is in dire flux. This session will provide data and case studies around the fall of social commerce from an organic standpoint, as well as provide in-depth tips and suggestions to salvage what’s left of the social commerce empire. From various content types to making investments in paid social advertising, this expert panel will share various perspectives on which social channels continue to hold the most promise and what techniques can lead to actual results. Finally, the panel will share thoughts on the future of social commerce, namely how marketers and business owners must reprioritize and reframe social media into their overall strategy.

View official listing on sxsw.com

avatar for Zach Welch

Zach Welch

VP of Client Svcs, BrandGlue
Zach first logged into Facebook seven years ago, back when it was open only to college students. Zach co-owns BrandGlue.com, who helps brands rock out their Facebook fan pages as part of their overall social media strategy.Zach has worked with brands like Microsoft, Mint.com, and... Read More →
avatar for Matt Winn

Matt Winn

Mgr, Volusion
Matt Winn is Volusion's Senior Marketing Communications Manager, where he helps oversee the organization's branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer... Read More →

Monday March 16, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Big Bend

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