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Tuesday, March 17 • 5:00pm - 6:00pm
Creating Meaningful Mobile Experiences

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Harnessing the #1 medium that impacts your customer’s experience should be an absolute priority. But in the age of short attention spans and personalization, it’s quality over quantity. Research shows that shoppers who receive too many or irrelevant messages, are actually turned off by over-saturation even when triggered by context. What is the right approach? Helpful engagement at the perfect time will always trump spray-and-pray.
Presented by InMarket.

View official listing on sxsw.com

Speakers
avatar for John Costello

John Costello

Pres Global Mktg & Innovation, Dunkin' Brands
John Costello is President, Global Marketing and innovation at Dunkin' Brands, Inc. and the current Global Chairman of the Mobile Marketing Association. At Dunkin, John has global responsibility for Dunkin’ Donuts and Baskin-Robbins advertising, marketing, consumer engagement, digital... Read More →
avatar for Daryl Evans

Daryl Evans

SVP, MediaLink LLC
Daryl brings more than 25 years of experience spanning branding, mobile technology, advertising, media, digital content creation, sponsorship and sports marketing across the wireless, beverage and other Industries.
avatar for Erin Kienast

Erin Kienast

SVP Activation Dir, Starcom MediaVest Group
Erin Kienast is a SVP/Activation Director at media agency SMG. A hybrid talent with a background in traditional media, digital and mobile, Kienast’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people... Read More →
avatar for Joseph Tripp

Joseph Tripp

EVP, Sales, inMarket
With over 15 years of experience, Joseph has been at the forefront of digital advertising innovation. Today, top consumer brands rely on him to provide the latest and greatest strategies in mobile proximity marketing -- and the results speak for themselves.


Tuesday March 17, 2015 5:00pm - 6:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

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