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Monday, March 16 • 11:00am - 12:00pm
Fashion with A Conscience: Giving Back with Style

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
We will soon see the latest trends in New York, London, Milan and Paris, but the industry is seeing a rise of brands giving back to philanthropic organizations – not as charity but as a way of doing business. Socially conscious style is the new trend moving forward. Brands are using these passion projects to bring awareness to new causes while engaging customers through marketing, public relations and social media. This strategy allows customers to view these acts “behind the veil” so to speak. Some designers view “doing good” as a sound business practice and moral responsibility, not as a marketing or public relations strategy. In a market of fast fashion and instant gratification, these business practices create a purpose for consumers.

View official listing on sxsw.com


Alia Ahmed-Yahia

ELLE Style Correspondent & The Style Scout, Elle & The Style Scout
avatar for Christopher Gavigan

Christopher Gavigan

Co-Founder/CPO, The Honest Company
Christopher Gavigan is co-founder and chief product officer of The Honest Company, which was launched in 2012 with a mission to inspire and empower people to live a healthy life. He is also a champion for children’s health, acclaimed author and speaker, and social entrepreneur... Read More →
avatar for Kevin Hurst

Kevin Hurst

Dir Charitable Giving & Assoc Volunteerism, Neiman Marcus Group
Kevin oversees the strategic direction of the company’s charitable donations to ensure they stay on target with their philanthropic goals and remain focused on their cause-related initiative of youth arts education. Previously, he was Vice President of Community Development with... Read More →
avatar for Ashley Pittman

Ashley Pittman

Founder/Creative Dir, Ashley Pittman Collection
Ashley’s work in Africa began in 2006 when she served as a volunteer for the Clinton Foundation HIV/AIDS Initiative in Rwanda. Deeply touched by what she encountered there, she set out to utilize the skills she acquired both in law school and in the finance industry to build a sustainable... Read More →

Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Room 205

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